I feel sorry for whoever at Steak-Umm marketing is trying frantically to recover the keys to the Twitter account.
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Yeah, it's been a few years at least. This is the first I remember going viral (disclosure, I work in advertising so I have to pay attention to things like this more than most)https://twitter.com/steak_umm/status/1045038141978169344?lang=en …
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But "tell people what they want to hear so they'll buy your cheap meat" is as old as time and probably the Trump Steaks internally tag line.
End of conversation
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