A less reader-hostile advertising model of targeting to content, while less lucrative, would also not have had this problem in the same degree. But when you let ad networks target in real time and surrender all control to them, you set yourself up for traps like this one.
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We need to find a way to take this opportunity to put local journalism (which has already been gutted by the online ad racket) on some kind of workable foundation, while removing incentives for the clickbait stuff that prospered off the ad bubble https://www.theguardian.com/media/2020/apr/09/coronavirus-us-newspapers-impact …
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