I reached out to some Congressional campaigns I know to find out the rough costs of things they spend money on. Obviously this depends a lot on location and media market, but here's a numbers thread to at least give you some sense of expenses:
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- an experienced rural field director (the person in charge of volunteers, canvassing, turnout operations, filling your town halls) will run you $55K - a regional organizing director (the next level of management down) costs $35K - the next rung down, field organizer, is $25K
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A campaign with a solid field program would need 1 director, four regional directors, and 16 field organizers, for a total field budget of ~$600K. If you run this program exceptionally well, you might turn out 15k votes that you otherwise would not have had.
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Lots of places in the rural U.S. have a high Latino population that is very underrepresented in voter turnout. American agriculture runs on Latino labor. Hiring an experienced outreach director to this community costs about $60K.
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Have a big college town or other potential source of new voters in your district? Again for rural places, a serious voter registration drive will cost something like $150k.
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You need to pay your state Democratic party for access to the voter database called NGP VAN. Pricing on this varies by type of race and by state, a Congressional candidate might expect to pay $10,000
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It's some kind of complex pricing formula that is supposed to make the program sustainable, but also not price out smaller candidates in less affluent districts. So I don't know the relationship between price and cost
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