Door knocking and turf cutting are good for one thing: creating a powerful sense of loyalty, camaraderie, and shared purpose among organizers and volunteers. But it's an expensive kind of team-building exercise to fetishize.
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Note that I'm talking about only about Senate and House campaigns. Maybe door-knocking is super effective for state campaigns, ballot initiatives, local neighborhood stuff. I hope it is! I would like for it to be an effective tool because that is a hopeful story to tell myself.
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Most of my frustration with progressives in 2020 is not ideological, but a failure to learn from experience. No, you are not going to turn out record numbers of non-voters and youth by calling every house and knocking every door. Try something else! Don't fail the same way!
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Part of this is just common sense. Personal conversations are powerful, but door knocking and phone banking are just political telemarketing. They are NOT personal conversations unless the people have some kind of preexisting relationship that didn't start by interrupting dinner.
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Again, no disrespect to the comrades. But I raised a huge amount of money precisely for the kind of field campaigns that everybody is in love with again in 2020. They were awesome. But they did *nothing* to win us votes, either in primary or general election House races.
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Door knocking can move about 10-15% in federals max. Jess King was able to eat substantially into Smucker's lead with heavy canvassing, but couldn't get past that. The issue is you need deep canvassing and you have to do it for multiple cycles for it to really work.
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Jess King did not eat into Smucker's lead at all, despite having one of the best-organized and lavishly funded field teams in American politics.
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Personal persuasion can be effective if the persuader is in the persuadee's reference networkhttps://www.ncbi.nlm.nih.gov/pmc/articles/PMC4257103/ …
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Seems to be a lot of this "are field orgs necessary" talk going around today. If not, sure seems like campaigns should launch closer to election day to preserve their $. Kamala Harris could be making an electability pitch in South Carolina right now.
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yes. The early state model is good because you can test-drive your message without having to raise national $. But we've inverted the whole thing with campaigns building national field orgs 6 mos before Iowa. We just have to treat Obama '08 as the exception that tests the rule.
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