2000 customers @ $39/month is almost $1M/year. - You don't need to dominate the market. - You don't need to disrupt anything. - You don't need to conquer the competition. You can add 1 new customer/day & before you know it, you'll have a $1M/yr machine. Wouldn't that be enough?
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One of my favorite pieces of writing in software pricing is this
@spolsky classic from 2004: https://www.joelonsoftware.com/2004/12/15/camels-and-rubber-duckies/ … He argues "There’s no software priced between $1000 and $75,000" - because of the expense of the sales team and process to overcome corporate signoff > $1,000... -
... but that was before monthly SaaS pricing became a thing. My hunch is that monthly pricing has opened up more of that $1,000-$75,000 pricing range - at least on an annual basis - to products with monthly subscription pricing and no budget for in-person sales trips
End of conversation
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