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The light inside is broken, but I still work. The Cadillac of online bookmarking sites. Alleged nocoiner. http://pinboard.in  maciej@ceglowski.com +1 415 610 0231

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    1. Kate Kaye‏ @KateKayeReports 23 Nov 2019

      Oh, so now the narrative is now officially that the Trump camp was, like, the most sophisticated digital targeting machine ever? Oh, OK, gotcha. https://adage.com/article/campaign-trail/trump-camp-s-inexperience-set-stage-rnc-data-win/307105 … My sources throughout the entire campaign said different:

      1 reply 2 retweets 2 likes
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    2. Kate Kaye‏ @KateKayeReports 23 Nov 2019

      "Internally, the campaign had no real data infrastructure -- nothing that could come close to what was required of a modern-day presidential campaign for targeted voter contact, anyway."

      1 reply 0 retweets 0 likes
      Show this thread
    3. Kate Kaye‏ @KateKayeReports 23 Nov 2019

      "It's important to remember...Trump's antagonistic approach [to data] during the primaries had left many party insiders and leaders with a sour taste...and it remained unclear whether the Trump campaign would trust the RNC enough to strap on its pre-fab data apparatus."

      1 reply 0 retweets 0 likes
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    4. Kate Kaye‏ @KateKayeReports 23 Nov 2019

      "Plus, the Trump camp had already begun working with Cambridge Analytica, which had worked with Ted Cruz's failed primary campaign and garnered a lot of media coverage early in the primaries for its psychographic approach to voter targeting."

      1 reply 0 retweets 0 likes
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    5. Kate Kaye‏ @KateKayeReports 23 Nov 2019

      "[Parscale] saw a machine that was pre-built over here at the RNC, and Brad and I took a bet on each other," said [Katie] Walsh, a rising star in the GOP...credited with shepherding the party's data and analytics forces into a streamlined operation."

      1 reply 0 retweets 0 likes
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    6. Kate Kaye‏ @KateKayeReports 23 Nov 2019

      "There were no Cambridge Analytica representatives at either the Trump Tower meeting in October or an earlier strategy meeting at RNC headquarters in late August attended by TargetPoint, Causeway and senior RNC and Trump campaign staff."

      1 reply 0 retweets 0 likes
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    7. Kate Kaye‏ @KateKayeReports 23 Nov 2019

      The story is being rewritten to fit a perception that Cambridge were evil political targeting geniuses pulling the strings all along. Just because their data was obtained inappropriately, does not mean the Trump camp were data masterminds.https://adage.com/article/campaign-trail/trump-camp-s-inexperience-set-stage-rnc-data-win/307105 …

      3 replies 0 retweets 0 likes
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      Pinboard‏ @Pinboard 23 Nov 2019
      Replying to @KateKayeReports

      Didn't the Trump campaign (like all major ad spenders) have dedicated Facebook staff assigned to embed with them?

      3:09 PM - 23 Nov 2019
      1 reply 0 retweets 0 likes
        1. New conversation
        2. Kate Kaye‏ @KateKayeReports 23 Nov 2019
          Replying to @Pinboard

          Many campaigns have for several cycles now. That does not necessitate a sophisticated in-house data/analytics/targeting operation. Clinton had that. Obama had that. Romney had that.

          2 replies 0 retweets 1 like
        3. Pinboard‏ @Pinboard 23 Nov 2019
          Replying to @KateKayeReports

          I'm not trying to do Twitter battle on the point you're making, just checking my understanding about how that involvement worked (since I see it as a good weapon in my own Twitter wars against Facebook)

          1 reply 0 retweets 0 likes
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