New! Today we released @membershippzzle's most important report yet: Making Journalism More Memberful. We went around the world to identify what we call 'memberful' routines that incorporate members’ knowledge and produce value for news organizations.https://membershippuzzle.org/articles-overview/memberful-routines …
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We considered it very very carefully, in full awareness of the risks and likely reactions. We knew some would groan, but we also knew we needed a precise enough term, and turning 'member' into an adjective was our decision. Not saying we coined it, either. We didn't.
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