I think it's been underreported to what extent podcasting (known as audioblogging for the first uneventful 5 years of its life) is an artifact of an advertising bubble. The nature of ads is to chase new formats, so you can tell better stories to ad buyers. https://www.nytimes.com/2019/07/18/style/why-are-there-so-many-podcasts.html …
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And if you know of (or want to help me build) a pod2text service for people who don't want to listen to some beardo chewing peanuts on a live mic, hit me up.
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Just remember the famous pivot to video, where ad networks persuaded newsrooms that from now on we were going to get all of our news from short video clips, and how that went.
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Just from a bare economic argument, it's incontestable that podcasts are overhyped, and that soon the majority of Americans will be getting their news from a live stream of someone in a Sailor Moon costume playing video games for eight hours.
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Why would it be unsustainable for an entire medium to be supported solely by Squarespace sponsorships? What could possibly go wrong with that?
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The podcasts I listen to used to all advertise squarespace and ebooks, now they're advertising movies and soft drinks. Seems like the latter has a lot more money.
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Well
@atpfm pulls down $16k per weekly episode for three sponsored ad reads and most of the sponsors I hear on there are frequent repeats so it would seem the sponsors feel they are getting their money’s worth.Thanks. Twitter will use this to make your timeline better. UndoUndo
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I'd escalate to "square mattress opera". Thanks to rectangle place I am able to listen to so many pods that can self promote their pods on the rectangular place. You could do that too!
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FWIW, I hear a lot of Audible adds, and I currently pay Audible $200+/year. I've also strongly considered signing up for Skillshare and/or purchasing a Casper mattress.
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One thing that I feel is a bit unique about ads in podcasts (and not in a good way) is how shamefully advertisers promote that the ad should be personal, and that the host should say they use the product and that they like it.
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And this leads to hosts saying things like “you can trust us, we’ve never steered you wrong”, taking advantage of the fact that, for whatever reason, listeners feel a personal connection with the podcast. I’ve never felt comfortable with this, and how little it’s addressed.
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