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The light inside is broken, but I still work. The Cadillac of online bookmarking sites. Alleged nocoiner. http://pinboard.in  maciej@ceglowski.com +1 415 610 0231

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    1. Pinboard‏ @Pinboard 18 Jul 2019

      I think it's been underreported to what extent podcasting (known as audioblogging for the first uneventful 5 years of its life) is an artifact of an advertising bubble. The nature of ads is to chase new formats, so you can tell better stories to ad buyers. https://www.nytimes.com/2019/07/18/style/why-are-there-so-many-podcasts.html …

      3 replies 25 retweets 96 likes
      Show this thread
      Pinboard‏ @Pinboard 18 Jul 2019

      If you are a podcast listener, you can easily decide whether I'm right just by reflecting on the kinds of ads you've heard, and whether that sounds like a sustainable financial basis for the medium. Feel free to post examples to the thread.

      10:16 AM - 18 Jul 2019
      • 3 Retweets
      • 27 Likes
      • methgator2020 Blithemeat Jeri Dansky Nicholas Lashinsky Ben Sophia Alice john henry Ross Grady Barry Parr
      14 replies 3 retweets 27 likes
        1. New conversation
        2. Pinboard‏ @Pinboard 18 Jul 2019

          And if you know of (or want to help me build) a pod2text service for people who don't want to listen to some beardo chewing peanuts on a live mic, hit me up.

          5 replies 2 retweets 51 likes
          Show this thread
        3. Pinboard‏ @Pinboard 18 Jul 2019

          Just remember the famous pivot to video, where ad networks persuaded newsrooms that from now on we were going to get all of our news from short video clips, and how that went.

          3 replies 5 retweets 48 likes
          Show this thread
        4. Pinboard‏ @Pinboard 18 Jul 2019

          Just from a bare economic argument, it's incontestable that podcasts are overhyped, and that soon the majority of Americans will be getting their news from a live stream of someone in a Sailor Moon costume playing video games for eight hours.

          7 replies 24 retweets 83 likes
          Show this thread
        5. End of conversation
        1. Skott with a K‏ @skottk 18 Jul 2019
          Replying to @Pinboard

          Why would it be unsustainable for an entire medium to be supported solely by Squarespace sponsorships? What could possibly go wrong with that?

          0 replies 0 retweets 8 likes
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        1. jędrek kostecki, interneciarz.‏ @jedrek 18 Jul 2019
          Replying to @Pinboard

          The podcasts I listen to used to all advertise squarespace and ebooks, now they're advertising movies and soft drinks. Seems like the latter has a lot more money.

          0 replies 0 retweets 2 likes
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        1. Joel 𝓓𝓾𝓮𝓬𝓴  🕯 🦴‏ @joeld 18 Jul 2019
          Replying to @Pinboard

          Well @atpfm pulls down $16k per weekly episode for three sponsored ad reads and most of the sponsors I hear on there are frequent repeats so it would seem the sponsors feel they are getting their money’s worth.

          0 replies 0 retweets 3 likes
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        2. ALLCAPSNOSPACES‏ @fuchsbauinfo 18 Jul 2019
          Replying to @earthboundkid @Pinboard

          I'd escalate to "square mattress opera". Thanks to rectangle place I am able to listen to so many pods that can self promote their pods on the rectangular place. You could do that too!

          0 replies 0 retweets 2 likes
        3. End of conversation
        1. rwlesq‏ @rwlesq 18 Jul 2019
          Replying to @Pinboard

          FWIW, I hear a lot of Audible adds, and I currently pay Audible $200+/year. I've also strongly considered signing up for Skillshare and/or purchasing a Casper mattress.

          0 replies 0 retweets 0 likes
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        2. Oms Face‏ @omsface 18 Jul 2019
          Replying to @Pinboard

          One thing that I feel is a bit unique about ads in podcasts (and not in a good way) is how shamefully advertisers promote that the ad should be personal, and that the host should say they use the product and that they like it.

          3 replies 0 retweets 2 likes
        3. Oms Face‏ @omsface 18 Jul 2019
          Replying to @omsface @Pinboard

          And this leads to hosts saying things like “you can trust us, we’ve never steered you wrong”, taking advantage of the fact that, for whatever reason, listeners feel a personal connection with the podcast. I’ve never felt comfortable with this, and how little it’s addressed.

          0 replies 0 retweets 1 like
        4. End of conversation

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