Chewy is comically unprofitable, even by startupy standards. Also sure, Uber is unprofitable but ride-sharing and self-driving cars are new and expensive things. Chewy ... sells dog toys online?pic.twitter.com/mhDcF5SqEW
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There's no need to mess with anyone. Larger clients negotiate custom pricing with AWS; that is both opaque and entirely at Amazon's discretion. They can simply say "you pay sticker price" and no one is going to get outraged.
It's a good thing, then, that there's a competitive cloud computing business in existence, where they could get quotes from multiple comparable vendors.
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