Yes, far more effective to interrupt their favorite broadcast with thirty seconds of unsolicited propaganda than to have a neighbor talk to them.
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Replying to @davidshor @Pinboard
Efficiency will not lead to the outcomes we want. App ≠ relational organizing (nor really full relational voter turnout). Silly, also, to think allocating resources to more TV ads will in the long-term renew our democracy or restore legitimacy or win elections
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Replying to @davidshor @ethanfrey
Can you point me at good published research on the relative efficacy on this stuff? Asking not to be combative, but to learn more.
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