So forgive me for being a naive idiot, and I realize Facebook spent something like the GDP of Paraguay to buy WhatsApp. But the idea that the only possible way to monetize e2e chat is to break the encryption and scan for keywords seems like a stretch.
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Remember Wunderground, before the buyout by The Weather Channel, was doing just fine on freemium with subscriptions at $5 a year. I think that's where they still are.
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Then there are... --- shareholders. Investing shareholders don't know much about 'reasonable'. They also know to pull out in the right moment. Ain't no honesty, pride, honor, respect or tradition in the investment business. ROI. Nothing else.
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