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Ironically, the downfall of identity politics is precisely that it isn't a hegemonic project (in the sense articulated by Stuart Hall & Martin Jacques in a series of articles in Marxism Today in 1979-1985ish).
There really is something to be said for people not banging on about things they don't properly understand - even if it turns out they're right about the things they don't understand!
Thatcher encouraging C2s to buy their own council houses would be a good example of a policy that can be understood in terms of the concept of hegemony.
As a policy, it aimed at breaking the ties of working-class solidarity, & functioned to incorporate home owners within a neoliberal political project that stressed the importance of meritocracy, individual responsibility & autonomy. It was part of a (failed) hegemonic project.
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