Oh dear. Should have been immediately obvious, within seconds, that something along these lines, not the hoax, would be correct methodology.https://twitter.com/michaelshermer/status/868326710915280898 …
e) Are there statistically significant differences between scores for genuine & hoax articles; f) You have to control for:
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a) previous familiarity with article; b) possibility of googling; c) systematic differences between scoring patterns of reviewers;
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Controlling isn't easy, maybe impossible, but that's how you test the P&L hypothesis. Not by writing one hoax article. Doesn't work.
End of conversation
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