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I, on the other hand, think "virtue signalling" perfectly describes the socio-psychological dynamic that motivates much of the polarizing rhetoric found on social media. Plus, it's often (normally?) used about people who don't want to engage on the merits of their case.https://twitter.com/CBHessick/status/1157250077230096385 …
I mean what else is the explanation for repetitive "Unfollow me now if you think Nazis are very naughty" sent out to highly curated, self-selecting, groups of followers. It's virtue-signalling. (And how on earth could you engage with that sort of tweet?)
People use social media (partly) in order to present a certain view of themselves to other people & to themselves. In progressive communities, part of this involves creating the illusion (because it's always an illusion) of moral purity and political righteousness.
That involves sending certain kinds of messages to the in-group, followers, friends, etc. You can see this in play in virtue-signalling, but also in the baroque apologies that follow minor indiscretions. It's the presentation of self in everyday life for the modern woke age.
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