It's not postmodernism. It's pretty standard Frankfurt school fare, which sees humans as defining themselves through the commodities they possess and consume (in this case the products of the fitness industry). The fellow is talking a kind of commodity fetishism, really. https://twitter.com/HPluckrose/status/1006132279905792000 …
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Replying to @HPluckrose
Well, floating signifiers is Levi-Strauss, which is structuralism, not postmodernism, but... you'll see in my second tweet, I did put that floating signifiers is more suggestive of postmodernism. First tweet, and idea he's articulating, is pretty standard Frankfurt school.
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Replying to @HPluckrose
Even that Foucault bit is only very uneasily postmodern. There's too much "power over", the Marxist references (neo-liberal capitalism) are too much to the fore, the capitalitzed "Other" - okay, so there's Levinas and Lacan, but also Hegel, Sartre, etc. Foucault's an odd fish.
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Replying to @HPluckrose
I don't think it is a distraction - even from your point. There's a danger in lumping all ideas that are expressed using ridiculous language into the dustbin labelled "postmodernism". There's a guilt by association issue.
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The point he seemed to be making in that tweet - that capitalism sells us this idea that our bodies are objects that can be moulded to express our essential self, and that an emphasis on body beautiful results in a commodification of bodies etc., isn't stupid.
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