It's not postmodernism. It's pretty standard Frankfurt school fare, which sees humans as defining themselves through the commodities they possess and consume (in this case the products of the fitness industry). The fellow is talking a kind of commodity fetishism, really. https://twitter.com/HPluckrose/status/1006132279905792000 …
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Replying to @HPluckrose
Well, floating signifiers is Levi-Strauss, which is structuralism, not postmodernism, but... you'll see in my second tweet, I did put that floating signifiers is more suggestive of postmodernism. First tweet, and idea he's articulating, is pretty standard Frankfurt school.
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Replying to @HPluckrose
Yeah, well that stuff is definitely postmodern, except Goffman, who is bizarrely out of place there.
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He also spelled Irigaray incorrectly! But again, the original claim - the first bit - could easily have been said by a Marcuse type. Not, in and of itself, postmodern, even if this fellow thinks he's been, or has been, inspired by postmodernism.
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