It's not postmodernism. It's pretty standard Frankfurt school fare, which sees humans as defining themselves through the commodities they possess and consume (in this case the products of the fitness industry). The fellow is talking a kind of commodity fetishism, really. https://twitter.com/HPluckrose/status/1006132279905792000 …
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He also spelled Irigaray incorrectly! But again, the original claim - the first bit - could easily have been said by a Marcuse type. Not, in and of itself, postmodern, even if this fellow thinks he's been, or has been, inspired by postmodernism.
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