It's not postmodernism. It's pretty standard Frankfurt school fare, which sees humans as defining themselves through the commodities they possess and consume (in this case the products of the fitness industry). The fellow is talking a kind of commodity fetishism, really. https://twitter.com/HPluckrose/status/1006132279905792000 …
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His subsequent tweet comes a bit closer to postmodernism, with its talk of floating signifiers, but actually what he's saying isn't stupid - it's just the ridiculous, embarrassing language gets in the way of the sensible point he's making.
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