If critics of Jordan Peterson really think flagging up endless critical op-eds is going to affect his standing among his intended audience, they have absolutely no clue about human psychology.
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People sharing his stupidity on Twitter isn't going to make him any more famous than the hundreds of media outlets fawning over his nonsense
I don't agree. I think Twitter and the MSM are inextricably bound to each other at this point. Twitter is where journalists hang out and source many of their stories. It's a feedback loop: social media -> MSM -> social media, etc. (Though yes, he's probably at his high point now)