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Read all about it! Persado now an Adobe Premier Partner. Read details here: http://bit.ly/2YzklQJ pic.twitter.com/P9kU8V3sTo
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Great Forbes article for
#CMOs about what it takes to extract value from#AI investments. “It turns out the problem is not really the models behind AI, but with the mindset of marketers and the business discipline of how they are using AI…” http://bit.ly/37tLTe8 pic.twitter.com/WJyxGNhgee
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Here’s a playbook of proven, data-guided strategies that work across the entire holiday season from the early Holiday Gift Guide, through Black Friday and beyond. http://bit.ly/2OoDy2N pic.twitter.com/MBqjjvYFLO
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Masterful keynote by
#CMO of JPMorgan Chase@KLemkau during Web Summit describing the future of marketing and how AI makes marketing more human. Honored that Persado is part of their journey. http://bit.ly/2rztNXT pic.twitter.com/3429JywPzD
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If you still think it’s AI vs. human, think again. AI is the secret superpower for creatives and copywriters to do their best work. This MIT study outlines basic principles to get the most out of AI for maximum business impact. http://bit.ly/2qwG7HI pic.twitter.com/kJKjVp6aOG
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Do you know the difference between natural language processing (NLP) and natural language generation (NLG)? Persado NLP Scientist Frank Chen outlines how these AI technologies are the future of personalized marketing at scale. http://bit.ly/2V0bC8i pic.twitter.com/Rze3i4Xvm2
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Are you leading your company to use AI responsibly? Of particular interest in this McKinsey article is making sure to account for bias and ensure outputs are fair. http://bit.ly/2ZTTgvw pic.twitter.com/tNgX3QjiAp
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Are you communicating effectively across the C-suite? Here are three approaches for CMOs to communicate the value of marketing to the business in ways that resonate with the CEO and the rest of the executive team. http://bit.ly/2LlmEjU pic.twitter.com/jtQIp8TT04
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Can CMOs jump-start their businesses’ growth prospects by studying the practices of high-growth companies? This article outlines 3 key takeaways from the Institute for Real Growth's in-depth study of hundreds of CMOs. http://bit.ly/2Nt2Jmb pic.twitter.com/enUnRydFKD
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The Rise of the Hyper-Relevant
#CMO http://bit.ly/2KIY4JM pic.twitter.com/Px6IPBvcdm
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3 Surprising Insights to Improve Financial Services
#Marketing Creative http://bit.ly/2YEIgl0#DigitalStrategypic.twitter.com/T0K32YWPRW
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Multichannel
#Retail#Marketing Best Practices for Creative http://bit.ly/2MPvxol pic.twitter.com/iZBlPqsDmW
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4 Insights
#Marketing Leaders Need to Optimize Creative in the Era of Data http://bit.ly/2KClHDJ#CMOpic.twitter.com/jumqVUkKKN
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9 quick reads to help the growth-oriented
#CMO improve data-fluency, C-suite communication and leadership. http://bit.ly/2KoWlJa#SummerReadspic.twitter.com/48LrVEUV6P
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JP Morgan Chase is placing more of its ad copy decisions in the hands of
#AI http://bit.ly/2ZzmP1j via@TheDrum#MarketingStrategy#CMOpic.twitter.com/NFe7GwsWVo
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Chase is getting more creative with its marketing language—by tapping Persado to write it. http://bit.ly/2Znnd2N
#MachineLearning#Marketingpic.twitter.com/P6pZJrRc4Z
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Customers want a genuine, human touch from brands.
@Chase is getting that with Persado. Read more about the landmark deal: http://bit.ly/2GIaz71#AI#CMOpic.twitter.com/ksSgs47sMy
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The gang's all here! If you're at
#CN2019 come by our booth and see the power of words first-hand!pic.twitter.com/wMSuPvpZKC
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@Chase has signed a landmark five-year deal with Persado to apply AI and machine learning to all its marketing creative. Together, Chase and Persado are bringing humanity back to marketing. http://bit.ly/2ZiDFRT pic.twitter.com/vt1iCzQqSB
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Our colleagues were elbow-deep in carbs at the Greater Chicago Food Depository yesterday! They helped to repack more than 10,000 pounds of food in an afternoon.pic.twitter.com/o5YhFeTUue
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