Persado

@Persado

Persado unlocks the power of words, the foundational DNA of marketing

New York
Vrijeme pridruživanja: studeni 2012.
Rođen/a 12. prosinca

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  1. Prikvačeni tweet
    21. stu 2019.

    Proud that Persado is a winner at this year’s Digital Insurance Agenda event in Munich for having the highest strategic impact in insurtech!

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  2. 31. sij

    Looking for a weekend read? Here’s an in-depth piece by of looking at AI in marketing, featuring .

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  3. 8. sij

    Check out ’s latest report to see what has been up to:

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  4. 17. pro 2019.

    + Chase + Enterprise: Wall Street Journal reported how the bank is using AI in multiple areas, including for marketing with Persado, client services and wider access to financial services.

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  5. 11. pro 2019.

    CONGRATS to Persado Chief People Officer Allison Griggs Lee for being named one of 19 leaders for gender parity by .

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  6. proslijedio/la je Tweet
    10. pro 2019.

    To close out the year, we at decided to identify 19 movers and shakers who made an impact by leading the push for gender parity at their workplaces in 2019. So without further ado, meet our real-life superheroes 🦸‍♀️⬇️

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  7. 10. pro 2019.

    Read all about it! Persado now an Adobe Premier Partner. Read details here:

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  8. 5. pro 2019.

    WOW - So great to see how Humana and their members benefit from Persado to stay healthy this flu season in a new WSJ article by .

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  9. 21. stu 2019.

    Great Forbes article for about what it takes to extract value from investments. “It turns out the problem is not really the models behind AI, but with the mindset of marketers and the business discipline of how they are using AI…”

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  10. 18. stu 2019.

    Here’s a playbook of proven, data-guided strategies that work across the entire holiday season from the early Holiday Gift Guide, through Black Friday and beyond.

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  11. proslijedio/la je Tweet
    12. stu 2019.

    Great audience today at and great show by . Digital marketing innovation is top of mind for .

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  12. 11. stu 2019.

    Masterful keynote by of JPMorgan Chase during Web Summit describing the future of marketing and how AI makes marketing more human. Honored that Persado is part of their journey.

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  13. 30. lis 2019.

    Well said - AI is a key capability for today's CMO.

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  14. 29. lis 2019.

    Is AI the future of advertising and better messaging? That future is already here and the best advertisers incorporate more data-driven insights into their creative, according to a new Forrester report.

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  15. 23. lis 2019.

    If you still think it’s AI vs. human, think again. AI is the secret superpower for creatives and copywriters to do their best work. This MIT study outlines basic principles to get the most out of AI for maximum business impact.

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  16. 17. ruj 2019.

    Do you know the difference between natural language processing (NLP) and natural language generation (NLG)? Persado NLP Scientist Frank Chen outlines how these AI technologies are the future of personalized marketing at scale.

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  17. 11. ruj 2019.

    Are you leading your company to use AI responsibly? Of particular interest in this McKinsey article is making sure to account for bias and ensure outputs are fair.

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  18. 5. ruj 2019.

    Know the difference between NLG, AI and an API? Use Persado's data dictionary for marketing technology and AI terms to speak data fluently.

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  19. 3. ruj 2019.

    We’re better together: AI adds depth, richness and humanity to creativity. Agree with in that human copywriters should view AI as a “member of the creative team”.

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  20. 30. kol 2019.

    Are you communicating effectively across the C-suite? Here are three approaches for CMOs to communicate the value of marketing to the business in ways that resonate with the CEO and the rest of the executive team.

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