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A useful user research hypothesis ties together behaviors, needs, and opportunities. Independently observing these is just the first step — taken separately they lack explanatory power. 1/pic.twitter.com/UnHoSbMaBq
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When you test the hypothesis as a whole you might find: -The behavior we observed is linked to a different goal -The goal is blocked by a second, bigger friction -The friction we assumed exists is not interfering with the behavior Each of these would torpedo the "solution." 5/
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"Does this solve the problem for the person experiencing it" is a very different question from "does this solve the problem in abstract, stripped of its context". You need to answer the first question, or you might end up building a solution for an imagined customer. 6/6
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Remember how these order kiosks were supposed to replace the staff at McDonald's? And how you don't see them anymore, because they don't actually solve the customer's problem?pic.twitter.com/FC3ZfA6MTY
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