Paul Denham

@PaulTDenham

I help tech marketers generate MQL’s at scale & . Grateful for the journey of life. LinkedIn:

Vrijeme pridruživanja: rujan 2014.

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  1. Prikvačeni tweet
    12. ruj 2018.

    How to use to provide immediate value delivering insights from your to your target audience Read more >>

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  2. prije 14 sati

    Is your business ready to integrate ? These 3 steps are a good starting point: • Step 1: Think BIG Picture • Step 2: Define Success • Step 3: Learn As You Go via

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  3. 4. velj

    I like this graphic that illustrates the bringing together of the 'what' and the 'why' of - an effective way to create clarity. via @RealiseUnlimited

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  4. 3. velj

    Competitive insights and analytics are the two most important capabilities supporting the delivery of marketing strategies over the next 18 months. via

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  5. 2. velj

    What tactics are using with their programs? ▪️ content engagement data (48%), ▪️ account-based nurtures (48%), ▪️ retargeting (43%), ▪️ intent data (37%). via

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  6. 1. velj

    Only 19% of leaders believe their actions, positioning and messaging are fully aligned with their brands’ actual values. via

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  7. 31. sij

    "Data analytics is a friend but challenges remain in data quality and building the right culture. Here are the top obstacles when improving DATA QUALITY: • Budget/Cost constraints • Lack of understanding • Lack of consensus via

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  8. 30. sij

    What are marketers struggling with going into 2020? • 46% cite 'organizational resistance to risk' • 41% struggle to measure the impact of • 41% often lack talent with the right skills via

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  9. 29. sij

    Here's a list of the Top 20 hashtags that appeared along with in the most popular tweets in English (20+ retweets ) that were published between January and September 2019. (450,000 in total)

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  10. 28. sij

    What are the most CRITICAL CHALLENGES for generating higher quality leads? • Improving content & content engagement - 53% via

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  11. 27. sij

    What type of deeper are currently not collecting, but want to collect on their contacts beyond basic fields? via

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  12. 26. sij

    What are senior digital struggling with to SCALE their 's across the rest of the company?

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  13. 25. sij

    is no longer simply an item on the to-do list. It is now a key focus for the role. Marketing-led innovation drives revenue for organizations who invest. via

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  14. 24. sij

    What are ' opinions about in their organization? • 86% agee their audience views their organization as a credible and trusted resource. via

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  15. 23. sij

    Here's some useful insight into what people search for related to 'content marketing'

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  16. 22. sij

    Regardless of their organization’s size, say half the content they produce is created for audiences in the EARLY STAGES of the customer journey. via

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  17. 21. sij

    Improvements in data help marketing leaders make more data-driven decisions, yet many common situations fall outside the scope of current analytics programs. Measurement “hacks” can help fill the gaps. via

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  18. 20. sij

    Worth noting for , in 2019, approximately $330 billion was spent on , but privacy regulations such as and the – California’s new privacy law – are causing massive disruption and upheaval in this industry. via

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  19. 19. sij

    What strategies will be using in 2020 to achieve their goals? Personalization 47% 42% Video marketing 41%

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  20. 18. sij

    What are struggling with going into 2020? • 46% cite 'organizational resistance to risk' • 41% struggle to measure the impact of • 41% often lack talent with the right skills via

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  21. 17. sij

    "Short format content is overwhelmingly preferred by busy professionals" – Source: Decision makers like 'snackable' content. 👉Think smart but small.

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