Patrick Appel

@PatrickLAppel

Director of Research and Editor in Chief of Traffic magazine. Formerly and .

New York, NY
Joined June 2010
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  1. 6 Jun 2019

    The is the most successful metro paper in America. Here's 's story on how they did it:

    3 retweets 5 likes
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  2. 23 May 2019

    You can get a FREE copy of the latest issue of Traffic, with 's in-depth cover story on , by going here:

    1 retweet 1 like
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  3. 23 May 2019

    You can get a free copy of the new issue of Traffic, the magazine I edit that's full of digital business know-how, by requesting one at the link. Best issue we've done yet.

    1 like
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  4. Retweeted
    23 May 2019

    We all know how the story of the Tortoise and the Hare ends. Now find out why also expects its slow-and-steady news model to also come out ahead. Read more in Volume 3 of Traffic.

    4 retweets 9 likes
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  5. 23 May 2019

    Cover story from the latest issue of Traffic is now live!

    2 likes
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  6. Retweeted
    12 Mar 2019

    Execs for the digital media consulant firm say big mistakes on local news websites include not putting the readers first and "lack of alignment between the business team and the editorial team."

    3 retweets 7 likes
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  7. Retweeted
    11 Mar 2019

    In interview with , Piano's says local news organizations shouldn't get distracted by one-time page view spikes. The key is engaging with the local community over the long term.

    5 retweets 6 likes
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  8. 1 May 2018

    Come work with me! We're hiring a managing editor for Traffic, the magazine I edit on the digital media business. Traffic is the most rewarding editorial project I've ever been a part of, and I'm thrilled that we're bringing on new…

    4 retweets 5 likes
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  9. Retweeted
    5 Feb 2018

    Some news about me. I'm joining as SVP Strategy to help media companies move from attention to user engagement and build healthy businesses. More here:

    1 reply 4 retweets 12 likes
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  10. Retweeted
    5 Feb 2018

    “We get a much better reception now”: Piano says more news orgs are embracing paywalls, reader revenue, and consumer marketing via

    5 retweets 3 likes
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  11. Retweeted
    23 Jan 2018

    “It’s not brain surgery that really great niche sites really work when you make a credible, beautiful product and you’ve got smart, credible people doing the content creation.” in the newest story. Read it here:

    1 retweet 2 likes
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  12. Retweeted
    10 Jan 2018

    New piece by me. Why technology needs humanistic thinking right now.

    is coming for your job - and only a humanities degree can save you. Read the full article by in :
    1 reply 5 retweets 16 likes
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  13. Retweeted
    10 Jan 2018

    is coming for your job - and only a humanities degree can save you. Read the full article by in :

    1 reply 16 retweets 23 likes
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  14. Retweeted
    10 Jan 2018

    ⭐️ *FREE MAGAZINE ALERT* ⭐️, a PPA associate member, is offering PPA members free copies of , its magazine on how money is made in digital media. Get your free copy here! 👉

    4 retweets 5 likes
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  15. Retweeted
    10 Jan 2018

    Six months after the launch of an project at , errors have dropped and productivity has soared, while output has increased twelve-fold, says . Learn more here:

    9 retweets 13 likes
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  16. Retweeted
    20 Dec 2017

    Media nerd approved - thx

    5 retweets 8 likes
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  17. Retweeted
    14 Dec 2017

    And knows from incisive analysis!

    This Tweet is unavailable.
    1 retweet 3 likes
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  18. Retweeted
    11 Dec 2017

    So excited that the new Traffic Magazine is out! It’s the one media trade magazine that provides insight into how to make money. Great stuff.

    1 retweet
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  19. Retweeted
    18 Dec 2017

    “Nearly a decade ago, I began asking media executives what I assumed would be a simple question: ‘What percentage of your visitors drive 50 percent of your site’s traffic?’” Read ’s findings in our latest edition:

    1 retweet
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  20. Retweeted
    12 Dec 2017

    Thanks to for featuring us in their look at successful business models for modern media companies. (And, of course, to the 1,468 subscribers who have made our model successful).

    1 reply 4 retweets 12 likes
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