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Patrick Coffee
@PatrickCoffee
Big scoop from
@SeanMCzarnecki
: MSFT is building a private ad network that will let select adtech partners sell ads inside Xbox games. Analysts said this could put MSFT ahead of Sony's PlayStation and Amazon's Twitch in the fast-growing gaming ad space.
businessinsider.com
Microsoft is building an ad program that will let brands advertise in Xbox games
The program will allow advertisers to reach consumers through in-game ads that don't disrupt the gameplay experience.
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