The grotesque obsequiousness of Woke Capital tells us that we don't yet have capitalism -- i.e. sovereign capital -- but still something else, and therefore invites the question exactly what.
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... On the day Capital's public messaging takes the form "fuck you, this product rocks" and nothing else, we'll know it has finally escaped.
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Replying to @Outsideness
"Capital has run away from human and natural barriers; human beings have been domesticated: this is their decadence." - Jacques Camatte.
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Replying to @MonarchCorner
Camatte is great (if inside out), but over-eager.
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Replying to @Outsideness
Both him and Deleuze take a unique approach to capital from similar ideals, but different objective. Camatte's primitivism versus Deleuze's psychological concept of the body. Capital taking on the form of a being that can defy even it's most-common users.
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Replying to @MonarchCorner
Both -- like many smart (and therefore partially prescient) people -- tend to seriously over-estimate the stage of capitalistic development, describing embryonic tendencies as if they were already existential conditions.
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Replying to @Outsideness
One could argue they were looking at an era where capital was less defined by the value of metals and currency and it being numbers on a computer screen. The virtualization of economic activity on a transnational and eventually global level.
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Replying to @MonarchCorner
It still has a primitive monkey-politics monetary infrastructure, though. Bitcoin teaches us how far it has yet to come in that regard.
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Replying to @Outsideness
Crypto-currencies do have a ongoing place. Going further, we can argue the "Woke Capitalists" are being lead by capital itself rather than the other way around. Of course, they're reacting to short-term market interests, yet they are pulled, rather than proactive.
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Lots of people saying that, but I don't see it. Why would businesses want to swap-out their HR operations for Woke Red Guards disdaining the very notion of labor quality?
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