Because scarcity drives demand. If it was something people were mildly interested in doing, it has not become last chance to do it therefore people are flooding in. So yeah basic law of supply and demand, or racism.
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I climbed Uluru as a teenager & had a magnificent experience involving a wedge tailed eagle hovering above my head on top of the Rock! (Wow, right?) I have mixed feelings because _of course_ I'd love it if everyone could share that experience, but I accept that it has to close.
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What are your thoughts on stoning wombats to death and making a video of it - ?
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