Dr Zuleyka Zevallos Retweeted Dr. Njoki Ngumi 🇰🇪
People devalue influencers but happily buy what traditional marketing offers. Here's an informative thread on the expertise of influencers and how they turn social capital into economic power. This tweet is also a good example of how and why messenger effect works on social mediahttps://twitter.com/njokingumi/status/1164767905394806786 …
Dr Zuleyka Zevallos added,
Dr. Njoki Ngumi 🇰🇪Verified account @njokingumi
Human beings don't like to feel foolish or awkward. They don't want anxiety. We want to know what to expect from things that are scary or worry inducing. In so much uncertainty, we want to feel sure. We want to learn on our own time about what we are interested in but new to.
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2:53 AM - 26 Aug 2019
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