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Nena_Moreno not only makes all her edited videos in Spanish & English, but ALL of her social media is spoken in both languages as are her written posts. In a specialist industry (retro fashion), she's among few ethnic minority women. She's an influencer https://instagram.com/nena_moreno?utm_source=ig_profile_share&igshid=1vz51s7k70k5z …
Viva_Glam_Kay is Afro-Puerto Rican and has in the past responded to racist comments about her natural hair, especially after she cut it to let her curls grow back. She also gives a positive message about her family. She's an. influencer. https://instagram.com/viva_glam_kay?utm_source=ig_profile_share&igshid=1k2m8tnp7g99el …
ItsLeslieAlvarado often honours Latina women in her tutorials and seeing makeup on her skin tone helps me think about what might look right for me. She's an influencer. https://instagram.com/itslesliealvarado?utm_source=ig_profile_share&igshid=1kgrh0twxdyrc …
The influencers I follow are people of colour; I've just mentioned a few who are Latina. The problem with making fun of influencers is that people think it's normal to be famous through traditional industries that are built to exclude women of colour. They make few exceptions
Influencers make all their own content. They script, film, edit and promote all themselves. They look after their followers. They work hard to get brands to notice women of colour have unique needs and interests. They keep companies & audiences accountable for exclusion.
When people make fun of influencers, as if this is frivolous or undeserved, what they're saying is that they see their interests satisfied by mainstream industries. It's fine if this doesn't interest you, but consider why you might think it's ok to exclude & sideline minorities.
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