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Much excellent work exists, but it's not as useful if the public needs a PhD to understand it. Policy agencies, not for profits and elitist academics might consider that reports need to come with an effective summary, captivating graphics and webpages designed for accessibility.pic.twitter.com/i3xYgxhECy
People are more likely to share short, plain language blog posts and infographics than long reports or paywalled articles. This might seem sensible to many of you, but it is a massive struggle to get many research organisations to practice useful knowledge translation.
There are plenty of free image resources, but these are often limited in representation of race and disability. Nevertheless, Creative Commons can help fill this gap, otherwise invest in royalty free images by Indigenous photographers and other minorities.
Pay an expert to do quality design to promote your work, or at the very least, have an accessible, easy to navigate website that translates research into a short summary the community can understand. This does not mean a press release (still needed but that's for narrow audience)
The media won't pick up your press release just because there's a PDF buried on your company website. The biggest mistake I see organisations make over and over is thinking that publishing a report or a press release is enough to generate media or public engagement. Not true.
There are many great science communicators & consultants out there; hire them to do the work, especially Indigenous women and other women of colour. Or hire them to teach you or your staff these skills. Promote the work if you want it to be used by decision makers & practitioners
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