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There are studies showing that 'distracted walking' slows down people's pace and sense of direction (e.g. Yoshiki et al. 2017) and lessens perception of hazards but looking down at users ('pedestrian zombies') & shouting at them with megaphones is not useful. #behaviouralscience
Looking at urban design to better understanding people's behaviour, and changing perceptual and technological cues of hazards is a better way of managing 'distracted walking.' We plan for, and change, the architecture for drivers, why not pedestrians? #behaviouralscience
Finally, and returning to the moralistic dimension, people who watch their phones shouldn't be dismissed as 'zombies.' Technology is not always frivolous. (Then again, so what if it is?) For some, tech is a social connection that helps us get through the day for myriad reasons
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