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OtherSociology's profile
Dr Zuleyka Zevallos
Dr Zuleyka Zevallos
Dr Zuleyka Zevallos
@OtherSociology

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Dr Zuleyka Zevallos

@OtherSociology

Applied sociologist. Latin-Australian on Gadigal land. #Intersectionality, equity & diversity. Founder @sociologyatwork. Co-manage @STEMWomen & @ScienceOnGoogle

Sydney, New South Wales
othersociologist.com
Joined May 2009

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    1. Dr Zuleyka Zevallos‏ @OtherSociology 24 Jun 2018
      • Report Tweet

      Next session: second generation nudges. What are the next areas of behavioural interventions in social policy? First up Prof @dilipsoman #BehaviouralScience is more than nudges. Choice architecture, design, market for self control, better decision-making. #poc #marginscipic.twitter.com/naEUhWtnz8

      1 reply 2 retweets 0 likes
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    2. Dr Zuleyka Zevallos‏ @OtherSociology 24 Jun 2018
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      How do we build behaviorally informed organisations? Basic example issue is, how do we get people to read social media privacy policies? What is our role as behavioural scientists? From problem solver ➡auditor ➡designer ➡chief strategist. @dilipsoman #BX2018pic.twitter.com/MMno9deYSc

      1 reply 3 retweets 3 likes
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    3. Dr Zuleyka Zevallos‏ @OtherSociology 24 Jun 2018
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      Now Kate Phillips. Most #BehaviouralScience insights in social policy have been applied in implementation and evaluation. Eg. Behaviourally informed text messages for vaccinations and hospital reminders and fact sheets for consumers. #BX2018pic.twitter.com/9kBbcAOUeL – at International Convention Centre Sydney (ICC)

      2 replies 0 retweets 2 likes
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    4. Dr Zuleyka Zevallos‏ @OtherSociology 24 Jun 2018
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      We now need to move into using #BehaviouralScience to policy creation. But how? Randomised control trials can't be used to generate policy. Use counterfactuals - apply BI principles to policy design. Eg cigarette packages. - Kate Phillips #BX2018pic.twitter.com/2NipOC2AHn

      2 replies 0 retweets 2 likes
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    5. Dr Zuleyka Zevallos‏ @OtherSociology 24 Jun 2018
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      #BehaviouralScience policy design used in Victoria to improve information sharing between front line workers in domestic family violence. They value empowering survivors. Physical barriers limit info sharing. E.g. sitting behind registrar at court. - Kate Phillips #BX2018 #DFVpic.twitter.com/CLtNxdsRvD

      1 reply 0 retweets 1 like
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    6. Dr Zuleyka Zevallos‏ @OtherSociology 24 Jun 2018
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      Now Liam Smith- a psychologist who says he will pretend to be a sociologist for his talk! (🙌🏽) Systems change theory is useful. Need 3 things to sustain change: ✅Engaged individuals ✅Political opportunity ✅Organisational infrastructure -Liam Smith #BX2018 #sociologypic.twitter.com/cTMi1FKvsS

      1 reply 0 retweets 5 likes
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    7. Dr Zuleyka Zevallos‏ @OtherSociology 24 Jun 2018
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      #Sociology theory tells us that most traditional #BehaviouralScience nudges hurt structure and agency. But can be used to improve 'second generation' tools to improve moral and social licence to take action. Eg. Where attitudes are weak - workplace safety - Liam Smith #BX2018pic.twitter.com/voFY4vprRs

      1 reply 0 retweets 1 like
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    8. Dr Zuleyka Zevallos‏ @OtherSociology 24 Jun 2018
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      Where attitudes are strong, focus on behavioural changes that are simple but effective. Reinforce identity and self efficacy to shift attitudes. E.g. water saving behaviour. - Liam Smith #BX2018pic.twitter.com/wLBokQlZbh

      1 reply 1 retweet 3 likes
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    9. Dr Zuleyka Zevallos‏ @OtherSociology 24 Jun 2018
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      Now Elizabeth Hardy from Canada. Their first gen #BehaviouralScience policy work was on traditional touch points (emails or phone calls) that increased public participation in surveys and charitable giving. Then worked on educational savings incentive trials. #BX2018pic.twitter.com/RIZ8CZtE0U

      1 reply 1 retweet 6 likes
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    10. Dr Zuleyka Zevallos‏ @OtherSociology 24 Jun 2018
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      Second generation nudges: in March, the Canadian team trialled adding education savings to existing birth bundle, only 20 minute online process. Next will move to trial letters from principals to parents, as well as offering via social assistance. - Elizabeth Hardy #BX2018pic.twitter.com/xuPdPLJs3B

      1 reply 1 retweet 4 likes
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      Dr Zuleyka Zevallos‏ @OtherSociology 24 Jun 2018
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      Panel Q&A. We need to move away from talking about 'failed' trials. Whether the intervention worked as we intended or not, we still learned something valuable. - @dilipsoman #BX2018

      10:05 PM - 24 Jun 2018 from Sydney, New South Wales
      • 4 Retweets
      • 9 Likes
      • Alexandra Fiorillo Robert Lepenies thebearchitects M.Shahzad Margarita Gómez Dilip Soman 🇨🇦 thatproductchick Christopher Walsh Gillian Godsell
      1 reply 4 retweets 9 likes
        1. New conversation
        2. Dr Zuleyka Zevallos‏ @OtherSociology 24 Jun 2018
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          Nudges can be thought of in 2 ways. 1/ systemic changes (simple nudges). 2/ Different sub-groups. Need different nudges or approaches. E.g. superannuation calculator to help individuals weigh up individual choices to make decision on their preferred plan. @dilipsoman #BX2018

          1 reply 3 retweets 5 likes
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        3. Dr Zuleyka Zevallos‏ @OtherSociology 24 Jun 2018
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          Q: future areas to apply second gen #BehaviouralScience tools: >Social cohesion >Preventative health. #BX2018

          1 reply 0 retweets 2 likes
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        4. Dr Zuleyka Zevallos‏ @OtherSociology 24 Jun 2018
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          Next session: 'fire side chat' @CassSunstein & Tara Oliver, Managing Director @beta_gov_au How 'Nudge' was born: a fairytale. In early 1980s @CassSunstein was an English major battling 'monsters chanting "People are rational."' Best description of classical economics! 🤣 #BX2018

          3 replies 1 retweet 4 likes
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        5. Dr Zuleyka Zevallos‏ @OtherSociology 24 Jun 2018
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          #BehaviouralScience insights of #StarWars! No matter what nudges we receive, either from Sith or Jedi, people have a choice. Another theme from the films that relate to BI is that a parent would do anything to save their children. - @CassSunstein with Tara Oliver. #BX2018pic.twitter.com/1EPY15RD5Z

          1 reply 1 retweet 4 likes
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        6. Dr Zuleyka Zevallos‏ @OtherSociology 24 Jun 2018
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          1/2 Nudging the nudgers: how do we stop policy makers from falling prey to their biases (i.e. choice architecture for choice architects)? 1/ public consultation 'is NOT Kabuki theatre.' It matters. People read comments others make. Can't ignore them. @CassSunstein #BX2018

          1 reply 0 retweets 7 likes
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        7. Dr Zuleyka Zevallos‏ @OtherSociology 24 Jun 2018
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          2/2 Nudging the nudgers: 2/ Invest in cost benefit analyses 3/ Maintain scientific integrity 4/ Commit to retrospective analysis. Learn after fact how any intervention is going. @CassSunstein #BX2018

          1 reply 0 retweets 3 likes
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        8. Dr Zuleyka Zevallos‏ @OtherSociology 24 Jun 2018
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          Q: Tech can use nudges in ways that may 'cost' Gov. E.g. apps that help you avoid parking fines means less revenue A: Cost benefit analysis should be for social good/ public interest. Fines shouldn't be about revenue. It's to help us comply with law. @CassSunstein #BX2018

          2 replies 1 retweet 3 likes
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        9. Dr Zuleyka Zevallos‏ @OtherSociology 24 Jun 2018
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          Policymakers need to weigh up social costs vs social benefits for the public good. @CassSunstein #BX2018

          1 reply 0 retweets 1 like
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        10. Dr Zuleyka Zevallos‏ @OtherSociology 24 Jun 2018
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          Q: Is Trump administration still committed to #BehaviouralScience as the Obama administration? A: Yes. Calorie labels. Food safety and nutrition work. Are subsidies and mandates still being used in current climate? Yes says @CassSunstein Gov agencies continue this work. #BX2018

          1 reply 2 retweets 1 like
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        11. Dr Zuleyka Zevallos‏ @OtherSociology 24 Jun 2018
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          Manipulation by deception of consumers is outlawed by many countries. Some governments still use manipulation edging towards deception. E.g. health nudges. We need to think further on this. @CassSunstein #BX2018

          1 reply 0 retweets 1 like
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        12. Dr Zuleyka Zevallos‏ @OtherSociology 24 Jun 2018
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          1/2 How can we follow @CassSunstein's first point on bill of rights for nudging when everyone's values and interests can be different? A: if it's an 'easy' issue, by using personalised preferences. If it's complicated issue do cost/benefit & address people's losses. #BX2018

          1 reply 1 retweet 1 like
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        13. Dr Zuleyka Zevallos‏ @OtherSociology 24 Jun 2018
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          2/2 E.g. use reminders or easy opt outs for people to minimise their losses. - @CassSunstein #BX2018

          0 replies 0 retweets 1 like
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        14. End of conversation

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