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#Sociology theory tells us that most traditional #BehaviouralScience nudges hurt structure and agency. But can be used to improve 'second generation' tools to improve moral and social licence to take action. Eg. Where attitudes are weak - workplace safety
- Liam Smith #BX2018pic.twitter.com/voFY4vprRs
Where attitudes are strong, focus on behavioural changes that are simple but effective. Reinforce identity and self efficacy to shift attitudes. E.g. water saving behaviour. - Liam Smith #BX2018pic.twitter.com/wLBokQlZbh
Now Elizabeth Hardy from Canada.
Their first gen #BehaviouralScience policy work was on traditional touch points (emails or phone calls) that increased public participation in surveys and charitable giving.
Then worked on educational savings incentive trials.
#BX2018pic.twitter.com/RIZ8CZtE0U
Second generation nudges: in March, the Canadian team trialled adding education savings to existing birth bundle, only 20 minute online process.
Next will move to trial letters from principals to parents, as well as offering via social assistance.
- Elizabeth Hardy #BX2018pic.twitter.com/xuPdPLJs3B
Panel Q&A.
We need to move away from talking about 'failed' trials. Whether the intervention worked as we intended or not, we still learned something valuable. - @dilipsoman #BX2018
Nudges can be thought of in 2 ways. 1/ systemic changes (simple nudges).
2/ Different sub-groups. Need different nudges or approaches. E.g. superannuation calculator to help individuals weigh up individual choices to make decision on their preferred plan. @dilipsoman #BX2018
Q: future areas to apply second gen #BehaviouralScience tools:
>Social cohesion
>Preventative health. #BX2018
Next session: 'fire side chat' @CassSunstein & Tara Oliver, Managing Director @beta_gov_au
How 'Nudge' was born: a fairytale. In early 1980s @CassSunstein was an English major battling 'monsters chanting "People are rational."' Best description of classical economics! 
#BX2018
#BehaviouralScience insights of #StarWars!
No matter what nudges we receive, either from Sith or Jedi, people have a choice. Another theme from the films that relate to BI is that a parent would do anything to save their children. - @CassSunstein with Tara Oliver. #BX2018pic.twitter.com/1EPY15RD5Z
1/2 Nudging the nudgers: how do we stop policy makers from falling prey to their biases (i.e. choice architecture for choice architects)?
1/ public consultation 'is NOT Kabuki theatre.' It matters. People read comments others make. Can't ignore them. @CassSunstein #BX2018
2/2 Nudging the nudgers:
2/ Invest in cost benefit analyses
3/ Maintain scientific integrity
4/ Commit to retrospective analysis. Learn after fact how any intervention is going. @CassSunstein #BX2018
Q: Tech can use nudges in ways that may 'cost' Gov. E.g. apps that help you avoid parking fines means less revenue
A: Cost benefit analysis should be for social good/ public interest. Fines shouldn't be about revenue. It's to help us comply with law. @CassSunstein #BX2018
Policymakers need to weigh up social costs vs social benefits for the public good. @CassSunstein #BX2018
Q: Is Trump administration still committed to #BehaviouralScience as the Obama administration?
A: Yes. Calorie labels. Food safety and nutrition work. Are subsidies and mandates still being used in current climate? Yes says @CassSunstein Gov agencies continue this work. #BX2018
Manipulation by deception of consumers is outlawed by many countries. Some governments still use manipulation edging towards deception. E.g. health nudges. We need to think further on this. @CassSunstein #BX2018
1/2 How can we follow @CassSunstein's first point on bill of rights for nudging when everyone's values and interests can be different?
A: if it's an 'easy' issue, by using personalised preferences. If it's complicated issue do cost/benefit & address people's losses. #BX2018
2/2 E.g. use reminders or easy opt outs for people to minimise their losses. - @CassSunstein #BX2018
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Systems change theory is useful. Need 3 things to sustain change:
Engaged individuals
