1/ I doubt Nigeria’s e commerce addressable market size is the issue. I’ve spent a few hundred $ on Amazon this yr vs $0 on Konga or...
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Replying to @OoTheNigerian
2/ ...Jumia who lack inventory. It’s worse when we go further than one year.
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Replying to @OoTheNigerian
3/ For instance, I have been seeking to buy Jeans for for a few weeks yet none of them can fulfill my needs. Very little variety in terms...
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Replying to @OoTheNigerian
4/ ...of brand and size. And jeans is one of the easiest things to buy.
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Replying to @OoTheNigerian
5/ I would not be surprised most people reading this have spent close to what they spend on Amazon, on Jumia or Konga (that’s if...
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Replying to @OoTheNigerian
6/ ...they’ve bought at all) and all this with the exchange rate brouhaha.
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Replying to @OoTheNigerian
7/ Going deep before wide would have been more sensible cos if you want to change habit, you had better be reliable. Konga started well...
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Replying to @OoTheNigerian
8/ ...with homecare but got distracted by Jumia.
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Replying to @OoTheNigerian
9/ When you come to think of it, you would not be surprised the the largest ecommerce coy in Nigeria by revenue would be either ASOS,...
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11/ My off the head recommendation would be cut the spend, focus on retention (inventory and fulfilment) and collectively addressing...
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Replying to @OoTheNigerian
12/ ...infrastructural deficits rather than spending silly on acquiring new customers. Hopefully, it’s not too late.
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Replying to @OoTheNigerian
How does an e-commerce start up fight infrastructural deficit?
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