1/ I doubt Nigeria’s e commerce addressable market size is the issue. I’ve spent a few hundred $ on Amazon this yr vs $0 on Konga or...
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6/ ...they’ve bought at all) and all this with the exchange rate brouhaha.
7/ Going deep before wide would have been more sensible cos if you want to change habit, you had better be reliable. Konga started well...
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8/ ...with homecare but got distracted by Jumia.
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9/ When you come to think of it, you would not be surprised the the largest ecommerce coy in Nigeria by revenue would be either ASOS,...
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