1/ I doubt Nigeria’s e commerce addressable market size is the issue. I’ve spent a few hundred $ on Amazon this yr vs $0 on Konga or...
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4/ ...of brand and size. And jeans is one of the easiest things to buy.
5/ I would not be surprised most people reading this have spent close to what they spend on Amazon, on Jumia or Konga (that’s if...
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6/ ...they’ve bought at all) and all this with the exchange rate brouhaha.
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7/ Going deep before wide would have been more sensible cos if you want to change habit, you had better be reliable. Konga started well...
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