1/ I doubt Nigeria’s e commerce addressable market size is the issue. I’ve spent a few hundred $ on Amazon this yr vs $0 on Konga or...
2/ ...Jumia who lack inventory. It’s worse when we go further than one year.
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3/ For instance, I have been seeking to buy Jeans for for a few weeks yet none of them can fulfill my needs. Very little variety in terms...
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4/ ...of brand and size. And jeans is one of the easiest things to buy.
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