.@OoTheNigerian less about local content, more about a crash in the cost of making content thanks to technological innovation. 1/2
Re: #BuyNaija. Can it be argued that the local content policy in broadcasting helped grow our entertainment industry? Why did that succeed?
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@nonso2 or it was still competitive and winning in a local competitive market inadvertently makes you good enough to compete externally? - 4 more replies
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@seyitaylor@OoTheNigerian@nonso2 Nollywood was a thing well before VCDs existed. African stores in US had plenty VHS Naija movies in 90s -
@nnanna@seyitaylor@nonso2 well, I'm not dismissing anything. Have studies been done or are we all using our hunches?
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@OoTheNigerian cheap VCDs and VCD players plus camera/production tech that moved from costing millions of naira to thousands of naira.Thanks. Twitter will use this to make your timeline better. UndoUndo
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@OoTheNigerian and of course we know this because broadcasting is now a very very tiny fraction of the entertainment industry.Thanks. Twitter will use this to make your timeline better. UndoUndo
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@OoTheNigerian#BuyNaija !=#BuyNaijaToGrowTheNaira. Really what works is#ExportNaijaToGrowTheNaira accrd to article I read yesterday.Thanks. Twitter will use this to make your timeline better. UndoUndo
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