New from me: I visited Happisburgh, the historic East Anglian village being swallowed by coastal erosion, to find out what happens when we decide to stop holding back the sea. This link is free to read!
Olivia Rudgard
@OliviaRudgard
Olivia Rudgard’s Tweets
Amazing pics in this story about southern Spain's drought and its consequences for farmers
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FEATURE: Competition for increasingly scarce water resources is sparking fights in Spain. It's a sign of what's coming for the rest of Europe as it faces the second consecutive year of extreme drought
w. @alonsosotoj via @climate . [Read it for FREE]
bloomberg.com/news/features/
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Man-made climate change made the latest heat wave in Morocco, Algeria, Portugal and Spain at least 100 times more likely
via
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Who owns the North Pole? As polar ice melts, countries are vying to claim more of the Arctic seabed in a contest with big implications for global power—and the climate. FREE to read, incl amazing maps of nations' redrawn continental shelves:
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Fun fact - No Ball Games signs are a request not a bylaw and can't be legally enforced. Though this situation looks like a sad side effect of the privatisation of the public realm
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Kids these days just want to stare at their iPads twitter.com/angrypiln/stat…
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Amsterdam's airport is trying to ban private jets. Is it anything more than gesture politics? (no paywall on this link for 7 days!). With Netherlands-based colleagues and bloomberg.com/news/articles/ via
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Last month, the Netherlands’s largest airport said it would ban night flights and private jets starting in 2026, citing excessive noise and CO2 emissions. The aviation industry was *not* happy.
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Barça players took the train to a game last month. It’s a sign that gears are starting to shift in a sport that remains a laggard on green and climate issues. Read story via for FREE
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My first piece for , on the royal women of Dubai who risked everything to flee the brutality of its ruler, Sheikh Mohammed bin Rashid Al Maktoum, while he publicly espoused gender equality. A story of mind-blowing courage and terrifying cruelty.
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Or maybe it's a business/consumer divide? Do normal people in the US call it 'natural gas' reflexively? They don't here
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OK I think this is an interesting cross-Atlantic wrinkle in language - because in the UK we don't call petrol (gasoline) 'gas', we don't specify 'natural gas' when we talk about gas (the gas)
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A campaign is afoot from climate activists, to relabel "natural gas" as "methane gas" or "fossil gas" bloomberg.com/news/articles/
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Good thread!
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It's fascinating how many of the big net zero policy challenges are really challenges of service design. 
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Check out the beautiful heat pump on the cover of the latest issues of the magazine and check out this story by on the race to get consumers to stop worrying and learn to love heat pumps
bloomberg.com/features/2023-
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Heat pumps are an amazing climate fix — and yet deeply difficult to get jazzed about. For , asked three design studios to help us design heat pump ad campaigns that don't make people want to fall asleep bloomberg.com/features/2023-
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Really interesting piece about the funding & philosophy behind XR, Just Stop Oil and other disruptive climate protests bloomberg.com/news/features/ via
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It begins...
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Spain is going to be HOT this week and no, it's not normal. 30C temperatures almost everywhere, 40C in the Guadalquivir valley.
Read it for FREE via @climate:
bloomberg.com/news/articles/
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I enjoyed talking to , who has spent $1m trying to 'wipe clean' his carbon debt, and is now walking across Europe, including asking him the question - is this some kind of quasi-religious pilgrimage, rooted in a desire to atone?
bloomberg.com/news/articles/ via
Meet Craig Cohon, who is walking 2,600 miles to raise awareness about humanity's carbon footprint bloomberg.com/news/articles/ via
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"The structural efficacy of many of these buildings is just completely unknown. They’ve been left unchecked for decades and then you’re adding more vehicles, which weigh a lot more than they used to....We don’t know how much more they can take." 😱
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Absolutely terrifying piece about how unprepared multi-storey car parks are for bigger, heavier cars
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Producing protein from microbes through fermentation is a less-celebrated but equally important #alternativeprotein approach. At 's #biotech lab, we visualized one of the world’s fastest protein production processes (free to read)
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New: The UK was a pioneer in low-carbon mass timber building - and then the Grenfell Tower tragedy changed everything. My piece on how fear, distrust and confusion has brought a once-thriving industry almost to a halt. Free to read for the next week here -
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Maybe heat pump manufacturers should be asking the likes of Marshall & Fender for design tips...
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Replying to @OliviaRudgard
Guitar amp manufacturers faced a similar challenge - big, ugly boxes of tech - and the best look cool...
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And one of them made the cover of our print magazine which came out last week! All stories from that issue can be read here:
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Completely blown away by the incredible (animated!) art some extremely talented designers did for this piece. So beautiful.
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New from me! Heat pumps have an image problem. How would the biggest brains in global advertising, branding and design help improve it? Link is free to read for one week..
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How can we make heat pumps cool to consumers?
We need to create "a sense of desirability" says Nesta's .
She talks to 's about boosting heat pump popularity, through initiatives like our show homes project
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The American school bus of the future will still have wheels that go round and round. But if the transition from fossil fuels continues, the engine won’t go vroom, vroom, vroom. It won’t make much noise at all, b/c it will be electric.
For free :
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Another airline hit by 's crackdown on greenwash - Etihad advert's claim to 'sustainable aviation' not evidenced, it said in a ruling today bloomberg.com/news/articles/ via
Cycling in the UK somehow still feels transgressive, which is exhilarating in a way, but sometimes you don't want to feel like a pioneer - you just want to get to work! I think this is probably an under-discussed part of the 'why don't women cycle' question
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I don't like feeling like I have to steel myself for a fight every time I get on a bike. Often I arrive where I'm going exhilarated & full of freedom, but also feeling a bit battle-scarred and cross. It's not a nice way to start the day!
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I went to Berlin last year and one thing I noticed both as a pedestrian & pootling about on a Lime bike is how un-confrontational things were. Everything was just taken down a few notches. Cyclists were more chill, pedestrians were less jumpy, drivers were less aggressive
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I love cycling in London but I've realised that I've been avoiding it recently because of all the aggro. It's not even because it's scary or dangerous, it's because I don't like confrontation and barely a journey goes by without an unpleasant encounter with someone
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“F***ing hell, move b*tch, get out the way”
“You are swerving all over the place.”
Someone will yell at her or do something dangerous once a week. @MayaOppenheim
THIS is why our women's campaign is needed lcc.org.uk/campaigns/gend
independent.co.uk/voices/london-
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Never has coastal erosion made me more emotional than in this story about Happisburgh, an English village with 1,000 years of human history that is being rapidly swallowed by the North Sea bloomberg.com/news/features/
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Inflation is helping drive a boom in secondhand shopping, where sales of used clothes, shoes, and accessories jumped 28% to $177 billion globally in 2022, per a new ThredUp report.
Read the full story fore *free* here:
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Sultan Al Jaber was selected to lead COP28 — the most important climate summit. He also runs the oil and gas behemoth Adnoc.
Today's Big Take:
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Biodiversity offsetting is taking a hold in the UK
I went to visit ground zero to find out how we measure and monetize our birds and bees
(spoiler: it's not by counting birds and bees)
via
bloomberg.com/news/articles/
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Super grateful to everyone who talked to me for this really complex & emotional story - I hope I've done it justice. Happisburgh is beautiful - really recommend a visit to the area if you're into nice old pubs, beaches and pretty lighthouses.
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'Our current approach is not sustainable in the long term under intensifying climate change and rising sea levels,' told me. 'We’ve got to be honest and upfront about how far our budgets for coastal protections go.'
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