Oliver Age 24 | Fall Guys Community Director  😶Compte certifié

Players are super smart and marketing-savy. I really wanted to try and approach where we're honest, authentic, and open about things that are different, how they work, and sharing things that aren't finished. I wanted the community to feel super close to the development processpic.twitter.com/4QtFAQPdc2

Players mostly just want to feel like they're always being valued and listened to. I wanted to make sure the community feel like we're listening to all of their feedback. Obviously, you don't have to action everything - but you should always be listening and acknowledging it.pic.twitter.com/7zFPfPtnl8

This was a really important one. The game itself is super bright, colourful, wholesome, and positive. I wanted to reflect this in the social media content. I wanted the community and social to feel as W H O L E S O M E and P O S I T I V E as the game itselfpic.twitter.com/ZejisRCDdD

This one is just something that I'm a bit hardwired to do. I really like to see numbers going up. I love incremental games. Social Media is like an incremental game lol. It's important to engage your current community, but I was always thinking about how to grow it too.pic.twitter.com/8WoBIM7yt8

I hope this one is evident in the tweets. I really wanted to empower in-jokes within the community, memes, and their content. Boosting this content encourages more players to join your community, but also rewards community members for creating it by giving them a platformpic.twitter.com/x8Kdh8RbZM

Might also sound obvious - but I'm always looking for ways to ask the community to help us market the game. They all want the game to do well, so if we can think of fun and creative ways to encourage them to get involved... it's win-win for everyone.pic.twitter.com/KFVhCNKT3W

These are strengths that I thought (and still think) Fall Guys has. All of these things, I wanted to tap into for social media too. It's a game with many strengths lol.pic.twitter.com/2MGNLJv577

This is something I think has been VITAL to the growth on Twitter. - Players engage with our social channel and create new content - I champion that content and share it - This gets the content out to more people, and grows the communitypic.twitter.com/NCyJs1tzVQ