Notifications and traffic from external websites are not currently included in impressions data. Also, every instance where a viewer sees a video thumbnail will count as an impression and that not all views come from thumbnail impressions. More info here: https://goo.gl/GquSgh
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My video has my best like to view ratio ever on my channel, yet only 146 impressions with 79 views. :( usually gets around a thousand, if not, a couple hundred
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