The "most people are NPC's" meme is real.
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I think it tells you more about the entities leveraging this understanding out in the real world than the people that they’re being leveraged against. All matter of salesmen bank on this understanding and have tactics built around it. It’s cool to see studied officially though!
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adding to that many people immediately connect any question to some polarizing suite of issues, and answer without even considering the real question. eg: consumer confidence="how is the economy doing?" actually means "do you want the ruling party to be seen as competent or not?"
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I love this topic. Can't wait to download and read, and hope it's open access.
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Sounds like abstract will be sufficient, as the paper in more detail is likely beyond my capabilities.
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To be fair, this has been a common understanding within the realm of marketing and sales for quite some time. Personally, I’d be interested in seeing this correlated further to intelligence in order to see if framing effects have a diminishing return as intelligence increases.
End of conversation
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