"Mental transaction costs raise fundamental barriers to customer acceptance of fine-grained bundling and pricing." Lightning can be great for many things, but pay-per-click & similar are jumping off the same cliff as many prior micro/nano payment attempts. http://nakamotoinstitute.org/static/docs/micropayments-and-mental-transaction-costs.pdf …
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Mental transaction cost:automobile lane change::pay-per-click:pay-per-stoplight -- from
@coindesk "A new patent awarded to Ford suggests the U.S. automaker is considering the use of cryptocurrency to let cars on the road communicate with each other and reduce traffic."
