"Mental transaction costs raise fundamental barriers to customer acceptance of fine-grained bundling and pricing." Lightning can be great for many things, but pay-per-click & similar are jumping off the same cliff as many prior micro/nano payment attempts. http://nakamotoinstitute.org/static/docs/micropayments-and-mental-transaction-costs.pdf …
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The arguments may hold true when one of the parties involved in the transaction is a human, but may not hold true when there are automated systems transacting with each other on both ends; (api calls, paywalls, etc).
Working prices communicate demand (preferences) and supply. Automated systems need to know what their human master's preferences are or the exercise is pointless.
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And most of that can be programmed in. After all bitcoin is 'programmable-money'. :-)
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