The worst thing to seem to investors is borderline promising. If a startup is obviously promising, you'll raise money easily. If it's obviously unpromising, you'll get an immediate no. But if it's borderline promising, the no will come after sucking up months of your attention.
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One simply can't propose a new paradigm without first breaking down the old one. And this can take more then 30 minutes. Some good reading and examples here:https://www.challengerinc.com/marketing
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