Not everyone enjoys/has the time for raiding. Blizzard introduced new "Endgame Pillars" (M+, Arena, rated BGs). I still agree with Fleks, but I want to bring it a step further: There should be TIER-SETS for every Endgame Pillar that are the best in their field and patch cyclehttps://twitter.com/Fleks27/status/1184878474743484416 …
I love the lore too! I wouldn't include it as a "endgame pillar" though, at least not in our itemization/reward context :D Since questing though story is not competitive and gear almost doesnt matter to play the story of the game. I agree with your feeling about the storytelling




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