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NewYorker's profile
The New Yorker
The New Yorker
The New Yorker
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@NewYorker

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The New YorkerVerified account

@NewYorker

The New Yorker is a weekly magazine with a mix of reporting on politics and culture, humor and cartoons, fiction and poetry, and reviews and criticism.

New York, NY
newyorker.com
Joined May 2008

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    The New Yorker‏Verified account @NewYorker 17 Feb 2014

    James Surowiecki on the end of brand loyalty: http://nyr.kr/1dbHjkC 

    7:01 PM - 17 Feb 2014
    • 54 Retweets
    • 60 Likes
    • Hannah Elliott Amanda Everich Jennifer Westhoven Debra Scherer Constantin Basturea Meredith Low, CAE GOD Marcelo Peralta V Michael DeNunzio
    18 replies 54 retweets 60 likes
      1. Karoliina Rasi‏ @RasiKaroliina 17 Feb 2014
        Replying to @NewYorker

        Social media is becoming a threat to the power of brands. “@NewYorker: James Surowiecki on the end of brand loyalty: http://nyr.kr/1dbHjkC ”

        0 replies 3 retweets 15 likes
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      1. George Hahn‏Verified account @georgehahn 17 Feb 2014
        Replying to @NewYorker

        If your product sucks, your marketing and "brand identity" won't save you... http://nyr.kr/1dbHjkC  via @NewYorker

        0 replies 1 retweet 1 like
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      1. Aisling‏ @gaelicsoul 17 Feb 2014
        Replying to @NewYorker

        “@NewYorker: James Surowiecki on the end of brand loyalty: http://nyr.kr/1dbHjkC ”

        0 replies 1 retweet 0 likes
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      1. Hugh Scholey‏ @huschol 17 Feb 2014
        Replying to @NewYorker

        As long as people stay off the web, brands are safe. @NewYorker: James Surowiecki on the end of brand loyalty:http://nyr.kr/1dbHjkC 

        0 replies 0 retweets 1 like
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      1. Ben Phillips‏ @BenPhil10 18 Feb 2014
        Replying to @NewYorker

        “@NewYorker: James Surowiecki on the end of brand loyalty: http://nyr.kr/1dbHjkC ” Solution: make better products and create real value.

        0 replies 0 retweets 0 likes
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      1. Vivian Zayas‏ @dr_vz 17 Feb 2014
        Replying to @NewYorker

        “@NewYorker: the end of brand loyalty: "the rise of brands was a response to an information-poor environment" ... http://nyr.kr/1dbHjkC ”

        0 replies 0 retweets 0 likes
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      1. Michael Faass‏ @michaelfaass1 17 Feb 2014
        Replying to @NewYorker

        @NewYorker They paid for not treating their customers right and for brutal QC. Glad I don't run my biz that way.

        0 replies 0 retweets 0 likes
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      1. Thomas S. Namola‏ @TNamola 17 Feb 2014
        Replying to @NewYorker

        And the importance of an internet content “@NewYorker: James Surowiecki on the end of brand loyalty: http://nyr.kr/1dbHjkC ”

        0 replies 0 retweets 0 likes
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      1. Francie Rawson‏ @francierawson 17 Feb 2014
        Replying to @NewYorker

        “@NewYorker: James Surowiecki on the end of brand loyalty: http://nyr.kr/1dbHjkC ” @jacobbostonM #nextgenm paves the way

        0 replies 0 retweets 0 likes
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      1. Jeroen Sluiter‏ @jeroen_sluiter 17 Feb 2014
        Replying to @NewYorker

        James Surowiecki on the end of brand loyalty: http://nyr.kr/1dbHjkC ” via @NewYorker #branding #marketing

        0 replies 0 retweets 0 likes
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      1. Featherweight Studio‏ @FeatherweightCo 17 Feb 2014
        Replying to @NewYorker

        @NewYorker Mr. Surowiecki's column this week really got me thinking. I wrote a response & posted it on my blog: http://featherweightclothingco.com/twilight-of-the-brands-an-open-letter-to-james-surowiecki/ …

        0 replies 0 retweets 0 likes
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      1. New conversation
      2. canned valley‏ @binaricorn 17 Feb 2014
        Replying to @NewYorker

        @saturday14 check out this @NewYorker article! James Surowiecki on the end of brand loyalty:http://nyr.kr/1dbHjkC 

        1 reply 0 retweets 0 likes
      3. Siri Wanpen  🎃‏ @saturday14 17 Feb 2014
        Replying to @binaricorn

        @binaricorn @NewYorker Cool insight. Thanks, Fei!

        0 replies 0 retweets 0 likes
      4. End of conversation
      1. Bionic Blonde‏ @MsMcBadass 17 Feb 2014
        Replying to @NewYorker

        “@NewYorker: James Surowiecki on the end of brand loyalty: http://nyr.kr/1dbHjkC ” let the competition continue!

        0 replies 0 retweets 0 likes
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      1. Harleen Mittal‏ @harleenmittal 17 Feb 2014
        Replying to @NewYorker

        @NewYorker Companies could improve their brand and products by just honestly engaging and listening to their audience.

        0 replies 0 retweets 0 likes
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      1. Li Zhou‏Verified account @liszhou 17 Feb 2014
        Replying to @NewYorker

        @NewYorker Feels like brands could also still play in categories with little difference in product quality (say toothpaste or cheap beer)

        0 replies 0 retweets 0 likes
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      1. Amol Sarva‏Verified account @amol 17 Feb 2014
        Replying to @NewYorker

        @NewYorker I rely on brands most when traveling abroad, when research is harder. I even look at ads.

        0 replies 0 retweets 0 likes
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      1. George‏ @george_baker11 17 Feb 2014
        Replying to @NewYorker

        @NewYorker good one. I think we have an issue w loyalty period in this country

        0 replies 0 retweets 0 likes
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