I ran sales for a 7-figure newsletter that sold to Barstool.
Here are the 9 resources every newsletter should use to grow faster and make more money:
Conversation
Beehiiv
One of two email service providers we recommend, Beehiiv has:
— referral program
— recommendation system
— customizable templates
Best for creator-led newsletters.
[beehiiv.com]
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Campaign Monitor / SailThru
Ran by the same company, these are the most advanced email service providers.
They let you use:
— advanced segmentation
— integration with many top tools
— advanced analytics
Best for larger, brand newsletters.
[campaignmonitor.com]
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SparkLoop
SparkLoop is built to help newsletters grow and monetize. Use it to:
— create a referral program
— pay other newsletters to promote you
It integrates with many ESPs.
[sparkloop.app]
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Notion
Notion is the perfect project management tool for newsletters.
Use it to create your:
— content calendar
— ad calendar
— media kit
[notion.so]
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SwapStack
SwapStack is the marketplace where newsletters and brands meet.
Use it to:
— find brands to sponsor your newsletter
— find newsletters that fit your brand
— find other newsletters to cross-promote
[swapstack.co]
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Twitter, LinkedIn, TikTok
Fun fact: Most large newsletters would lose subscribers if they didn’t spend money on ads.
If you can earn organic growth from one of these top-of-funnel platforms, you’ll have a huge advantage.
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NameCheap
The easiest to use domain marketplace with the best prices.
Why’s it important to get your domain?
Your deliverability — getting into Primary folders — depends heavily on the reputation of your website.
Find the right domain: [namecheap.com]
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Typeform
The most important form you’ll create is your audience info form.
Make sure to collect:
— age
— income
— industry
That’s what brand partners will be interested in.
Typeform is the best platform to use.
[typeform.com]
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I’m going to share more learnings from selling a newsletter and now working with many of the largest newsletters in the world.
Follow so you don’t miss those.
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