Pro of being a self-employed entrepreneur:
Just booked a ski trip across the country with my family for late February
Con:
I'll feel guilty about not working or thinking about Ad Astra half the time
Any tips & tricks to avoid the dreaded guilt?
Follow
Nate Heintz
@Nate_Heintz5
I help brands partner with the best newsletters in the world through Ad Astra | Helped build and sell a 7-figure newsletter, sharing tips so you can do it too
Nate Heintz’s Tweets
You have no idea what social media platforms will change tomorrow.
That’s a dangerous game.
Meanwhile, email hasn’t changed in 20 years.
Start a newsletter. Own your audience.
Idk who needs to hear this but stop selling your newsletter on
1. Total Open Rate
2. Total Ad clicks
3. Overall Newsletter CTR
These are very deceiving statistics
Collect:
– Geography
– Gender
– Income
– Industry
– Typical role
Then you won’t be caught off guard when partners ask you for this info when it’s time to sell.
Show this thread
# What partners care about
When you find potential ad partners, they’ll care about a few things:
– List size
– Open rate and click rate
– Audience demographics
Even if you’re not selling ads yet, start a simple audience info survey and make it part of your welcome email.
2
3
Show this thread
14 months ago, I graduated and became an entrepreneur instead of taking a corporate job.
My goal? Learn as much as possible while maximizing my return:
— Get more companies access to the best newsletters
— Help creators make money through brand deals
— Build a $1mm agency
2
They're effective because they function more as an endorsement than an ad.
— 70% of customers favor content over ads when learning about products
— People view native ads 53% more than banner ads
— Display ads avg 09% CTR, native ads are .80%
— Purchase intent Is 18% higher
1
Show this thread
People recognize ads — and scroll right past.
But native ads perform better than programmatic ads.
Here’s why:
1. They’re written to the reader, not at them
2. Content can be created by the publisher, not the advertiser
3. They establish a sense of trust
Still not convinced?
1
Show this thread
How to secure repeat advertisers for your newsletter:
1. Smooth onboarding process
2. Simple asset collection
3. Great click through rate
4. Timely reporting
5. Repeat
1
Don’t look at your newsletter subscribers as “having emails.”
Look at your subscribers as the number of people who trust you enough to open their digital mailbox to you.
This is why newsletter marketing is such a valuable channel.
2
There’s no better feeling than when a brand we work with wants to book more placements in our newsletter partners.
1
Do you want to charge more money for your newsletter ad slots?
Here’s your playbook:
1. Fill ad calendar at current price
2. Focus on ad click-through rate
3. Prove audience value through survey
4. Write quality content
5. Increase price
1
1
6. Enhanced user experience: Native digital newsletter advertising can enhance the user experience by providing relevant and useful content, rather than interrupting or disrupting the user with unrelated or unwanted ads.
1
1
Show this thread
5. Improved ROI: Native digital newsletter advertising can often lead to higher return on investment compared to traditional digital media, due to its targeted reach and higher engagement rates.
1
1
Show this thread
4. Greater flexibility: Native digital newsletter ads offer greater flexibility in terms of design and format, allowing marketers to create more compelling and effective ads.
1
1
Show this thread
3. Increased credibility: With native integration, native NL ads are perceived as more credible and trustworthy than traditional banner ads, which can be seen as intrusive or spammy.
1
1
Show this thread
2. Higher engagement rates: Newsletter advertising is more effective than traditional banner ads because it is seamlessly integrated into the content of the newsletter, rather than being displayed as a separate, interruptive element.
1
1
Show this thread
1. Targeted reach: Newsletter advertising allows you to reach a specific, targeted audience, rather than a broad, general audience like traditional digital media.
1
1
Show this thread
Native digital newsletter ads are better than traditional digital media ads. Here are 6 reasons why:
1
6
Show this thread
Now that everyone is writing the Milk Road for AI, what are the top AI newsletters that I should read? Please drop them below 👇.
2
5. CAC - Customer Acquisition Cost. Simply, how much does it cost to acquire a customer? Brands use the KPIs from above to ultimately arrive at the cost-per-customer benchmark and evaluate if the campaign was successful.
Show this thread
4. CTR - Click-thru-rate. This is how many people are clicking links to advertisements in your newsletters. Don’t use the total clicks on all links because it creates an inflated number that isn’t the right expectation of advertising clicks.
1
Show this thread
3. Target customer demographic. All brands should know the types of customers that they are looking to acquire - based on age, sex, income level, job title, geographic location, etc. Any information a company can learn about its customers are used for segmenting the demographic.
1
Show this thread
2. KPI - Key Performance Indicators. Every brand has different KPIs depending on what their marketing campaigns are designed to achieve. They are used to evaluate whether a campaign is successful. Things like sales, signups, website traffic, and funded accounts are a few examples
1
Show this thread
1. RFP - Request for proposal. Brands and agencies use RFP’s to describe a media campaign and allow vendors to make offers. It can be necessary to properly compare offers but on the other, it can waste time if brands have an existing relationship with a vendor they want to use.
1
Show this thread
Ever wonder WTF an RFP is?
Advertisers and brands use tons of different terms when they talk about their business.
If you want to sell newsletter ads, here are 5 terms you need to know when talking with advertisers:
1
1
Show this thread
I love working with other smart driven people and nothing feels better than helping others grow their businesses!!
If you're a newsletter publisher trying to reach the next level - lets chat.
Show this thread
-Providing a sounding board
Listening to publishers helps everybody win. The more a publisher grows, engages, and interacts with their audience, the better the ads will perform. Sometimes it just takes an objective viewpoint (ours) for a publisher to see something new.
1
Show this thread
-Offering constructive criticism
Publishers ask us about ad layout, pricing, wording, and a ton of other topics related to monetizing their newsletters. Some things are great, and others need work. When we see an opportunity that could lead to more sales, we tell publishers.
1
Show this thread
-Quick and transparent responses
Active communication helps your partners understand that you are working hard and working for them. Even if there isn’t good news of deals, etc. responding to questions timely goes a long way
1
Show this thread
I worked with 40+ publishers helping them monetize their newsletters last year.
We asked for testimonials to reflect on our first year.
Here are the most common responses we saw regarding our services:
1
1
Show this thread
— The US Federal Reserve will hike interest rates to over 5%
How will these affect marketing budgets in 2023? We’ll find out
Show this thread
— The War in Ukraine will continue past the 1 year mark on February 24th
1
Show this thread
— If Japan’s economy continues to struggle, global financial markets could tank. Keep an eye on 10-yr bond rates…
1
Show this thread
— Psychedelic therapies could be legalized to treat PTSD and other mental health issues
1
1
Show this thread
5 World economic trends I am eyeing in 2023:
— India will overtake China as the most populous country in the world but whether it will be able to have an economic expansion remains challenging due to infrastructure limitations
1
Show this thread
Newsletter predictions for 2023:
— See the Milk Road for AI
— New creators reach 100k subscribers
— Platform war heats up, between Beehiiv and ConvertKit
— Fortune 500s see newsletters as viable marketing
— Newsletters and podcasts blend with prevalence of audio newsletters
1
5
Lets see how these pan out 365 says from now!
Show this thread
Begin a savings plan for World Cup 2026
1
Show this thread