Truth of headline depends on article's unpopularity. Similar phenomenon: book listing "unusual questions to keep your interviewee on their toes"="this book is useful to you insofar as it's unsuccessful" (buy it only if others don't) Is there a name for this? (beyond "a self-own")https://twitter.com/FamilyMindedcom/status/1286018225378033664 …
I don't know of a name for it, but there's a bit of a connection to Singer's ethical arguments, which have radical conclusions (that is, impose extreme obligations on you) only insofar as they don't motivate a lot of other people also.